Before healthcare, I ran newsrooms and content teams for national news, food and lifestyle brands. I launched sites, built teams from scratch and grew audiences from thousands to tens of millions. Here are a few highlights, newest first.
The Daily Meal
Editor-in-chief · Tribune Interactive · 2017 to 2019
I led food, travel and health content for 6 million monthly visitors. In 12 months we more than doubled traffic, pages per session and revenue. I also brought our content to sister sites like the New York Daily News and Chicago Tribune.
- Dear Alex Trebek: I survived stage 4 pancreatic cancer, so I am proof there is hope. I commissioned and edited this open letter, and it went viral
- The best food and drink in every state. A year-end package I created that ran on the MSN homepage
- 55 things you can do to fight hunger in America. Because no one should go hungry
- 101 best pizzas in America. Our signature list, rolled out on Instagram 10 pizzas a day for 10 days
OMJ.com
Director of content and audience engagement · New Jersey Advance Media · 2016 to 2017
I built, staffed and launched a mobile-first local news and lifestyle site. We launched it three different ways in nine months, learning and changing course each time. My team published more than 3,000 stories in less than a year. We also built a contributor network and one of the first local social influencer networks in the U.S. The site has since closed, but its Instagram lives on.
HELLO! US
Editorial and brand director · HELLO! Publishing · 2014 to 2016
I launched and ran the first U.S. venture for this global celebrity and lifestyle brand, and brought the U.S., Canada and London teams together. I created its first international digital editorial calendar and helped launch a Spanish-language print and digital product.
TODAY.com
Supervising producer and editorial manager · NBC News Digital · 2006 to 2014
I relaunched the TODAY show website and grew it from a $5 million to a $20 million business in under five years, building the team from 4 producers to 15. I also launched and ran lifestyle sections including Health, Royals, Beauty and Style, Pets and Good News. I owned all of the brand’s web-only original content and helped develop its mobile apps. The TODAY parenting blog I rebuilt won a 2012 Gracie Award.
- Amanda Knox imagines life in prison in a letter to her unborn child. I shaped the essay with her and produced a companion web video
- A teen with cancer becomes an honorary CoverGirl. Liked 800,000+ times on Facebook and part of TODAY.com’s EPPY Award for social media
InStyle.com
Editor
I conceived and edited packages for InStyle.com’s 20th anniversary. Our Social Media Awards feature won a 2014 Min Editorial and Design Award.
CourtTV.com
Editor
As editor to reporter Matt Bean, I helped expose the scripts behind the Miss Cleo psychic hotline. The FBI opened an investigation, and the company shut down about a year later.
Where I started
I began as a reporter. At The Hartford Courant, I spent months covering the closing of a 106-year-old General Motors plant in Bristol, Conn. At The Stamford Advocate, I landed an exclusive interview with David Letterman. I did it barefoot. Ask me about it sometime.
Want to see more?
My portfolio covers my healthcare work, and the BD Diabetes Care case study goes deep on content design. Or just say hi.
Leave a Reply